How to Build a Powerful Healthcare Brand
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Subsidies for health insurance ensure that patients are more empowered and have a wider selection of providers to choose from.
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One of my latest clients, a regional healthcare practitioner with over 40 years of experience in the community, spotted the writing on the wall. The business realized it would be difficult, if not impossible, to expand its services to new patient populations with an out-of-date, lifeless identity and website. The company was able to surpass its strategic targets for boosting their patient base thanks to a full rebrand and a targeted social media campaign that included captivating patient stories.
So, what exactly is the secret? How do you create a strong healthcare brand that delivers the results your business requires? The five phases that follow — each of which is crucial to a successful rebranding project — will offer you the best chance to do so.
Brand Research
The ideal rebrand, like many processes in the healthcare profession, is one that is evidence-based.
Brand Strategy and Positioning
Positioning is the act of defining the essential building blocks of your brand, whereas strategy is the process of charting a successful course.
Brand Identity
The research and approach you've previously completed should have a significant impact on your identity. It should convey your brand's mission and personality while also distinguishing it from the competitors.
Brand Activation
The activation of your brand, both internally and publicly, is the final phase in your healthcare rebrand.
Strategically Deploying
By strategically deploying marketing and public relations strategies to activate your brand, you may impact how your customers perceive your new brand.
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