One of my latest clients, a regional healthcare practitioner with over 40 years of experience in the community, spotted the writing on the wall. The business realized it would be difficult, if not impossible, to expand its services to new patient populations with an out-of-date, lifeless identity and website. The company was able to surpass its strategic targets for boosting their patient base thanks to a full rebrand and a targeted social media campaign that included captivating patient stories.
So, what exactly is the secret? How do you create a strong healthcare brand that delivers the results your business requires? The five phases that follow — each of which is crucial to a successful rebranding project — will offer you the best chance to do so.